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Sideline Players
 | Madden 2005 Football for PC
List Price: $39.95
Sale Price: $7.99
Used From: $2.00
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| Madden NFL Football 2005 is the leader in championship-level football gaming. It has unprecedented, incredibly authentic football gaming with realism you have to see to believe. Go online and take on the best Madden players in quick tournaments, or compete in a mini-game of Rushing Attack |
 | Madden NFL 2004
List Price: $9.99
Sale Price: $14.99
Used From: $1.49
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| This software is BRAND NEW. Packaging may differ slightly from the stock photo above. Please click on our logo above to see over 15,000 titles in stock. |
 | NBA 2K9
List Price: $19.99
Sale Price: $0.01
Used From: $0.49
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| The undisputed NBA franchise is back for its 10th season. Last year, NBA 2K8 was the top selling basketball game on Xbox 360 and the NBA 2K series has been the #1 rated NBA simulation for seven years running... |
 | Chicago Bears YOUTH 09 Player Sideline Cap
Sale Price: $7.99
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| This is the official hat they'll be wearing on the sidelines to start the season. Stretch fit, nylon / cotton / poly breathable blend. One size fits most. Made by Reebok. |
Wait on the sidelines or recovery time?
Volumes are down, less people are trading, so is this the time to be waiting on the sidelines or is it time to start thinking about recovery?
While the market has seen its biggest two-day rally since last year, volumes are still down.
On Wednesday 15 July 2009, $3.9 billion worth of stock was traded. Compare that to Wednesday 16 July 2008 where there was $5.7 billion worth of stock traded. That's a fall of 30% in the value of trades.
So where has the money gone?
Start being greedy
It's understandable that the market is a little quieter after all the fear that has been experienced over the last couple of years. Yet history tells us that this is the point where we should start being greedy.
Buy low, sell high
After all, if the point of profits is to buy low and sell high, then now should be the time that Things Are looking low. The temptation is to turn our backs on the market which has punished so many investors, and yet it's sticking with a more risky strategy which is likely to result in better returns.
History shows that generally the return after a downturn is bigger than the long-term average. For example, if you bought into the Australian sharemarket after the 1987 stockmarket crash, a year later the market was more than 20% higher.
The problem is that the big players have left the market. Money pumping into funds is down, which in turn is seeing the big players remaining on the sidelines. So even with the signs of recovery flowing through, there's not much money being pumped into the market.
Opportunity for small investors
For smaller investors, it's an opportunity. It means that when money comes back to the market, the market should recover quickly. That's because the majority of people needing to sell out of their long-term positions have already done so.
The downturn in 2007/08 has flushed out the people needing to sell, so as the tide turns towards the positive, quick, nimble and small investors are presented with an opportunity.
Profit from recovery
When looking to profit from a recovery, remember that a recovery means a shift from defensive sectors such as healthcare, utilities and telecom. These sectors are attractive in an economy that is floundering because people still need healthcare, water, electricity and phones despite a downturn in the economy.
Growth and cyclical sectors
If you are looking to position for recover, don't look to the defensives – look to the growth and cyclical sectors.
Growth and cyclical sectors are usually tied to the fortunes of the economy. Hence, once the economy starts to turn, these are the sectors that will rebound strongly.
Cyclical/growth sectors include:
- Industrials
- Materials
- Energy and
- Discretionary sectors.
Cheap conditions
I would be much more confident buying stocks now compared with two years ago when stocks looked expensive.
We've learnt many important lessons over the past two years. Now it's time to etch them into our trading strategies:
- High debt = high risk
- Good management is worth paying a premium for
- Strong balance sheets = cheap assets when the economy tanks.
So while many of the big players have left the market, history tells us that they'll be back.
Remember to buy low and sell high. These are some of the cheapest conditions that we have seen in decades.
About the Author
Julia Lee is an Equities Analyst for online share trading platform Bell Direct. Julia provides information on share trading and stock market research for frequent traders and investors.
