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Howard Stern
 | Magnet (Large): HOWARD STERN - Fist Logo
Sale Price: $5.99
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| Made of heavy gauge magnetic vinyl for long lasting durability. Actual size of each magnet is 5 1/2 inches by 4 1/4 inches. Makes a great inexpensive gift or cool addition to any greeting card! Looks fantastic on a fridge, car bumper, cubicle, locker or any metal surface! Extremely versatile (removable & re-positional) much better than a sticker! |
 | Magnet: HOWARD STERN - King Of All Media
Sale Price: $3.99
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| Made of heavy gauge magnetic vinyl for long lasting durability. Actual size of each magnet is 3 1/2 inches by 2 inches. Makes a great inexpensive gift or cool addition to any greeting card! Looks fantastic on a fridge, car bumper, cubicle, locker or any metal surface! Extremely versatile (removable & re-positional) much better than a sticker! |
 | Magnet (Large): HOWARD STERN (B&W Art Impression)
Sale Price: $5.99
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| Made of heavy gauge magnetic vinyl for long lasting durability. Actual size of each magnet is 5 1/2 inches by 4 1/4 inches. Makes a great inexpensive gift or cool addition to any greeting card! Looks fantastic on a fridge, car bumper, cubicle, locker or any metal surface! Extremely versatile (removable & re-positional) much better than a sticker! |
 | That's Life
List Price: $11.98
Sale Price: $9.20
Used From: $5.87
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| All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed. |
 | The Best Of Sugar Ray
List Price: $18.98
Sale Price: $12.26
Used From: $4.42
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| The Best Of Sugar Ray Sugar Ray 1. Shot of Laughter - (previously unreleased) 2. Answer the Phone 3. Fly - (featuring Super Cat) 4. Someday 5. Under the Sun 6. Every Morning 7. Mean Machine 8. Falls Apart 9... |
 | Dixie Chicks: Shut Up & Sing (Full Screen Edition)
List Price: $14.93
Sale Price: $2.42
Used From: $0.75
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| This documentary captures the female country-&-western group the Dixie Chicks in performance around the U.S. and London between the years 2003 and 2006. While performing in 2003 singer Natalie Maines ignited a maelstrom of controversy and red-state rage when she declared--from a London stage on the eve of the Iraqi conflict--that she was ashamed President George W... |
 | Bolt (Four-Disc Combo: Blu-ray 3D/Blu-ray/DVD + Digital Copy)
List Price: $49.99
Sale Price: $27.70
Used From: $21.00
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| Playing the lead in a TV show about a superheroic dog has gone to Bolt's (voiced by John Travolta) furry little head, giving the snowy-white pup the delusion he has real powers. Accidentally displaced from his Hollywood set, Bolt learns how dangerous the real world can be as he gets help from frisky feline Mittens (Susie Essman) and playball-bound hamster Rhino (Mark Walton) to find his way home... |
![Breaking Away [VHS]](http://www.macdrebobbleheads.com/images/i/515FMZ7NZRL._SL75_.jpg) | Breaking Away [VHS]
List Price: $6.98
Sale Price: $7.46
Used From: $3.88
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| This charming, Academy Award winner (1979, Screenplay) cycles high on comedy as four friends come to terms with life after high school. When top-notch cyclist Dave (Dennis Christopher) learns that the world's bicycling champions are always Italian, he attempts to turn himself into an Italian, driving his parents (Barbara Barrie, Paul Dooley) crazy... |
 | Private Parts
List Price: $8.99
Sale Price: $2.50
Used From: $0.44
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| Radio bad boy and self-professed "king of all media" Howard Stern lets it all hang out in this alternately hilarious, raunchy and touching filming of his best-selling autobiography. Follow Howard's trauma-filled childhood, his tortuous climb up the radio success ladder and many run-ins with bosses and censors, and his at times stormy relationship with wife Allison (Mary McCormack)... |
5 Things Howard Stern Can Teach You About Small Business Marketing
Today marks "shock jock" Howard Stern's last day on terrestrial radio before he moves to Sirius satellite radio. Love him or hate him, Stern is without a question one of the most successful figures in American media. His deal with Sirius is worth hundreds of millions of dollars.
As a small business owner you can learn from Howard Stern's playbook - even without the potty humor and strippers. Here are a few of the lessons you can take and use for your own marketing success:
1. Tightly Targeted Market
Howard Stern knows his audience and consistently gives them what they want. He is unapologetic and does not try to make his offering more palatable for a wider audience. Consequently he has built an audience of millions of very dedicated fans.
He knows that not everybody is going to like him, and he's OK with that. I always say that small business marketing must be very focused. Yes you will disqualify many people from being your customer, but you will find the best possible matches who will become your raving fans.
2. Consistent Brand
You always know what you're going to get when you tune in or tune out Howard Stern. His message is always the same. This congruency makes the people that like him come back for more.
Customers can be loyal, but they are also fickle. If people are used to a consistent quality and then you give them one bad buying experience - you can lose them
3. Branding Authentically
When Howard Stern takes the microphone, you get the sense that he is 100% honest - putting his real self forward. He presents himself - even in an unflattering light. His story is authentic.
The is a movement in marketing to present a more authentic message. Today's consumers are very savvy. Bluster, hyperbole, and bombast just don't sell. People do not trust advertising, so marketers need to find ways to connect in honest ways.
Your marketing doesn't have to be self-deprecating, but this can work. Avis built their wole marketing message around the slogan, "we're #2 so we try harder".
4. Multiple Channel Presence
Howard Stern is known for his radio show, but has made successful forays into books, television, movies, and the Internet.
Good marketing reaches it's target market in multiple ways. As a small business you need to have a website, email list, do direct mail, advertise locally, have good signage, build referral programs, speak in front of groups, and sponsor events.. You need to keep reminding people who you are and what you offer.
5. Embracing Technology
Howard Stern's move to Sirius satellite radio, and his On-Demand cable broadcasting, shows that he's on the leading edge of technology. Undoubtedly the audience he will bring with him will create economic pressure that changes radio forever.
As a small business owner, technology gives you leverage to compete with larger wealthier companies. You can use a web site, podcasting, blogging, email list, message board, online customer support, etc. The communications tools available to small business are staggering. Sometimes it takes stepping outside your comfort area and getting some education.
Whether you are a fan, or you can't stand him - take what is useful and grow your business.
About the Author
J D Moore -
Marketing Comet
Get a Virtual PhD in Success
